Target to Limit LGBT Pride Products to Online and ‘Select Stores’ After Last Summer’s Controversy

Posted on 5/14/2024 by with 0 comments

From The Epoch Times

Backlash against last year’s Pride Month marketing campaign contributed to Target’s first quarterly sales drop in six years.

Target has announced that its LGBT-themed merchandise will only be sold online and at select stores this June, a decision made after last year’s Pride Month marketing campaign divided customers and dragged down sales.

In a statement on its website, Target said that instead of prominently displaying its Pride Month collection in all its stores, it will be “offering a collection of products including adult apparel, home, food, and beverage items, curated based on consumer feedback.”

“The collection will be available on and in select stores, based on historical sales performance,” the company added, noting that it will also join Pride Month events in “our hometown of Minneapolis and around the country” over the summer.

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