After nearly two decades of abandonment, the Palm House, a once luxurious hotel in Palm Beach, Florida, is set to reopen this fall under new ownership. Iconic Luxury Hotels, a UK-based hotel group renowned for its opulent properties in England, including Cliveden House and Chewton Glen, is spearheading the revival of the Palm House. The reopening is slated for November 2024, marking a long-awaited moment for a property that had been vacant for 17 years due to legal battles and delays.
The Palm House is located in the heart of Palm Beach, a town famous for its affluent residents and winter tourists. Initially constructed in the 1920s, the hotel was known for its striking architectural features, such as a coral facade, limestone arches, and cypress arbors. These elements have been carefully preserved in the renovation to maintain its historical charm, while modern updates infuse the property with a fresh and bold aesthetic.
According to the development team, the Palm House will offer 79 guest rooms, including 21 suites, complemented by luxury amenities like a rooftop bar, an outdoor pool, and a fine dining restaurant. The design aims to blend the iconic pink and green hues of vintage Palm Beach with a more contemporary touch, making it both nostalgic and inviting. The hotel plans to work closely with local suppliers to provide guests with an authentic Palm Beach experience.
The relaunch of the Palm House comes at a time when Palm Beach is seeing a surge in tourism. The area has experienced record-breaking visitor numbers, with more than 5 million tourists in the first half of 2024 alone. Francisco Macedo, Senior Vice President of Iconic Luxury Hotels, explained that Palm Beach was a natural choice for the group’s expansion into the U.S. market, given its prestigious reputation and appeal among affluent travelers, especially during the winter months.
While room rates will reflect the hotel’s luxurious offerings, starting at $1,289 per night during peak season and dropping to $499 in the off-season, the Palm House aims to provide “relaxed exclusivity and discretion” to its guests. This reopening signifies a new chapter for both the hotel and the Palm Beach community, combining timeless elegance with modern luxury.
This move also marks Iconic Luxury Hotels’ first foray into the U.S. market, underscoring the growing demand for exclusive, high-end accommodations in Florida(Grabien)(CPP Luxury)(Patabook).
